The first time Pharrell Williams heard the name Clarence Avant, the Neptunes hitmaker was still a rising artist from Virginia Beach, playing in a band (with future N.E.R.D. members Chad Hugo and Shay Haley) and being mentored by Teddy Riley. “Teddy would always talk about Clarence,” Pharrell tells EW. “You’d hear things like, ‘Oh, you don’t mess with him.’ But it was because he stood for what was right. He wasn’t movable, and his energy was immutable.”
A long line of musicians, athletes, politicians, and studio bigwigs would agree with that assessment. For decades, Avant has been the entertainment world’s quintessential fixer — a larger-than-life, behind-the-scenes player you probably haven’t heard of, who had a hand in everything you have, from launching Bill Withers’ career to getting Hank Aaron his first endorsement deal. For generations of artists, especially Black ones, Avant was seen as a protector. Or, as Diddy put it in The Black Godfather, the 2019 Netflix documentary on Avant’s life, “Clarence makes sure that you don’t get f—ed.” Read more HERE!