G-Star RAW & Jaden Smith Team Up For Sustainable Collaboration
“Proud to announce Jaden Smith as the newest member of the G-Star RAW family. His commitment to the environment is such an inspiration. His collection is gonna be 🔥.” Pharrell…
Pharrell Williams x G-Star Raw Suit Collection (2017)
Pharrell Williams, Head of Imagination at G-Star, has just launched G-STAR RAW SUIT COLLECTION at ComplexCon – a capsule collection of utilitarian coverall suits offering a creative and egalitarian solution…
Pharrell’s G-Star Raw Event ELWOOD X25 at NYFW (September 13) (2017)
Pharrell Williams, G-Star RAW’s co-owner – welcomed friends of the brand Jaden Smith, Desiigner, D.R.A.M. and Joey Bada$$ to toast the latest launch of the G-Star Elwood X25 at a…
Pharrell Williams’ G-Star RAW Elwood X25 (2017)
Photos by Lukas Wassmann. G-Star RAW elevates the essence of jeans by combining the brand’s modern design aesthetic with the creative mindset of its Head of Imagination: Pharrell Williams. For…
Pharrell Williams’ New G-Star RAW Campaign ‘RAW Family Portrait’
For the first time in the brand’s history, G-Star RAW has stepped beyond a product focus and cast their own staff members as the face of their new campaign, ‘RAW…
Pharrell’s G-Star RAW Fifth Avenue Store Opening (June 1st)
Photos by John Lamparski, Theo Wargo, Jimi Celeste, Amy Sussman, Nicholas Hunt and Nynja Dudok Van Heel. If, while on your bike commute through New York on Wednesday, you happened…
Pharrell Co-Owns G-Star RAW
Just a few weeks back, news emerged that Pharrell Williams had bought back his controlling stake in Billionaire Boys Club and ICECREAM, the labels he co-founded with NIGO back in…